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Andaluz Films Comes to Life with a Spanish Soul Branding by Studio Juliana Rodrigues Design

Andaluz Films Comes to Life with a Spanish Soul Branding by Studio Juliana Rodrigues Design

Andaluz Films was born at the intersection of art, history, and movement. Inspired by Andalusia, a Spanish region known as a cradle of the arts. The brand carries in its essence the sensitivity and symbolic strength of a land that breathes creativity. But it goes beyond: its soul is also rooted in the origins of cinema, evoking the Andalusian horse as a symbol of freedom, elegance, power, and grace.

Founded by Arthur Moric and Maria Herrera, professionals with remarkable careers in the audiovisual industry including the financing of Brazil’s first vertical film. The studio brings not only technical expertise but also a rare sensitivity for human and visual storytelling. The founders have worked with global names such as Disney, Marvel, Netflix, ESPN, Unimed, and O Boticário, contributing to projects that merge artistic excellence with market vision. With international presence and a restless creative spirit, Andaluz positions itself as a brand that transforms ideas into meaningful experiences never settling for the superficial, and always guided by purpose, creative freedom, and bold aesthetics.

The visual symbol features a horse in mid-leap, inspired by the Horse in Motion study a historical milestone that recorded movement in sequence and marked the birth of cinema. It captures the precise moment when the horse appears suspended in the air between impulse and flight. A perfect metaphor for what the studio aims to create: transforming motion into art, intention into work, and sensitivity into visual narrative.

Every detail of Andaluz Films was crafted with intention and authenticity. The visual language embraces an aesthetic that is bold, expressive, and deeply artistic — a reminder that to create is a free and instinctive act, deeply connected to the courage to live, feel, and see. The symbol harmoniously integrates with the curves and nuances of the logotype, which features a custom-designed typeface inspired by Moorish architecture in Andalusia. Subtly, the letterforms also reference the hoof of a horse, reinforcing the brand’s originality, elegance, and emotional strength.

CREDIT

  • Agency/Creative: Juliana R. Design
  • Article Title: Andaluz Films Comes to Life with a Spanish Soul Branding by Studio Juliana Rodrigues Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Creative Direction, Logo Design, Motion Graphics, Type Design
  • Industry: Entertainment
  • Keywords: #branding #audiovisual #identidadevisual #marca #films

  • Credits:
    Brand Designer: Juliana Rodrigues
    Motion Graphic: @qrzmotion

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