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Ancymony Helps Boosting Brand Awareness with Bakal’s Cognitive-Based Marketing Strategy

Ancymony Helps Boosting Brand Awareness with Bakal’s Cognitive-Based Marketing Strategy

Our primary objective was to elevate the Bakal brand to a prominent position in the market. We aimed to not only increase the visibility and turnover of Bakal’s products on retail shelves but also to establish a justification for a premium pricing strategy. This goal was centered around enhancing the overall market presence and consumer perception of the Bakal brand, ensuring that it stood out as a top choice among competing products.

To achieve these ambitious goals, we identified and leveraged a unique selling proposition (USP) that set Bakal apart from competitors. Our approach was to delve deeper into the psychology of our target audience, focusing specifically on cognitive functions and how they relate to consumer behaviour. We developed a creative platform titled “Feed the Mind” which was designed to engage consumers on a more intellectual level. This platform was rooted in neuroscience, aiming to appeal to consumers’ desire for products that support brain health and cognitive function.

The impact of our strategic approach was profound. Instead of relying on conventional marketing messages, our campaign was built around educational and interactive content. This content was crafted to stimulate creativity, inspire learning, and challenge consumers with logical puzzles. The result was a significant boost in brand awareness for Bakal. More importantly, by engaging consumers on a deeper, more meaningful level, we established a strong emotional connection with them. This emotional bond has not only enhanced customer loyalty but also positioned Bakal as a thought leader in promoting cognitive well-being through its products.

CREDIT

  • Agency/Creative: Ancymony
  • Article Title: Ancymony Helps Boosting Brand Awareness with Bakal’s Cognitive-Based Marketing Strategy
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Poland
  • Agency/Creative City: Kraków
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Industry: Food/Beverage
  • Keywords: communication, creative platform, design, branding

  • Credits:
    associate design director: Paweł Mikołajec
    senior art director & brand designer: Agata Bednarska-Goral
    senior web designer: Sara Wicher

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