Colores Santos is a young brand of mezcal made in Oaxaca created by Mexican agency, Ancla Studio. For the first edition of Colores Santos, Ancla Studio set out to metaphorically represent the Sinaloense, known for their brave and rough attitude while also enjoying a good party and life. The rooster, an animal typical to the region, was chosen to further represent a cocky and challenging attitude. Subsequent editions of Colores Santos will be interpreted by different artists, which will be featured in an exhibition.
CREDIT
- Agency/Creative: Ancla Studio
- Article Title: Ancla Studio – Colores Santos
- Project Type: Packaging
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
