This project is about silence, contemplation, and inner strength. It’s about observing the passage of time and finding yourself in the world around you. Some things in life are greater than us — powerful and timeless. They existed long before we were here and will remain long after we’re gone.

Inspired by this sense of something eternal, I chose a color palette that also reflects the stages of coffee roasting — from milky green to deep black. These four core shades appear consistently across the brand’s materials: from packaging and stationery to digital screens and signage. To make the identity feel more modern and expressive, I added an accent pink. It’s always used in small doses — as a spark, a detail, something that catches the eye and shifts the rhythm of the palette.

The name From Capricorn to Cancer suggests both a celestial journey and the tropical zone of the Earth where some of the world’s best coffee is grown. Guided by currents and stars, ships travel long distances before finally reaching the warmth of the port — and the comfort of a perfect cup. This metaphor became a key part of the brand’s tone: steady, thoughtful, and quietly poetic.

The logo exists in several forms: from a minimal abbreviation to a circular emblem that recalls a globe, to a full typographic version wrapping around the object. This geographic idea is supported by the Cancer and Capricorn constellations, echoed in graphic elements on menus, packaging, and business cards. Words and even individual letters become stars — forming constellations of their own, creating visual rhythm and meaning.

I wanted to create a brand that feels warm, soulful, and modern — inspired by the past, but grounded in the present. A brand that invites calm, thoughtfulness, and a moment to pause — both in its message and its design.