Brand Overview
AnaOi is a food brand born in Vietnam’s Central Highlands — a land where the essence of nature and indigenous people converges. Guided by the philosophy of “Peace from the Mother Earth,” AnaOi honors the careful hands of ethnic communities who directly cultivate and protect pure, natural ingredients.
The brand delivers natural, wholesome, and nutrient-rich products, blending local cultural identity with contemporary thinking, and promoting a green, healthy, and sustainable lifestyle for Vietnamese people.

Logo Concept
“Ana”_Inspired by the flowing lines of leaves, the letterform symbolizes nature, life, and nourishment — reflecting the meaning of “Ana” (Mother). The balance between soft and firm strokes creates a sense of warmth, stability, and trust.
“Oi”_Designed with smooth, rounded curves, “Oi” represents fluidity and the gentle texture of cold-pressed oil.
The pattern inside the “O” is a stylized interpretation of Central Highlands textile motifs, serving as a subtle cultural accent. The small oil drop at the “i” completes the symbol of a “golden drop,” while warm yellow conveys freshness, vitality, and natural richness.

Color Palette
The AnaOi color palette is inspired by nature, soil, and nourishment.
Earthy greens, warm gold, and citrus tones come together to express purity, vitality, and the richness of indigenous ingredients from the Central Highlands.

Visual System
Inspired by Central Highlands textile motifs, AnaOi’s pattern system is reinterpreted through a contemporary lens.
The patterns add cultural depth and rhythm to the identity while remaining subtle, versatile, and modern.