Anansi is an enigmatic character stemming from the intricate narratives of West African and Caribbean folklore, and he continues to weave his captivating web in the hearts and minds of individuals worldwide. Often manifesting as a cunning spider, Anansi embodies a unique fusion of unparalleled intelligence and a mischievous, trickster nature, making him an enduring emblem of fascination.
He is held in reverence as a deity, commanding dominion over an extensive treasury of tales and wisdom, transcending boundaries and connecting the threads of humanity’s collective consciousness across the globe.
In this distinctive edition of Anansi’s Rum, we embark on an enthralling voyage, delving into the life story of an extraordinary Guyanese slave, born of African descent and thrust into a pivotal role in the tumultuous Demerara rebellion of 1823. This uprising is etched indelibly into history, standing as a defining moment, illuminating the unyielding spirit of resistance and the relentless pursuit of freedom of humanity.
Anansi Rum, a rum embodiment of defiance, beckons those who seek not just a pleasurable libation but also a taste of history itself. Meticulously crafted, this exquisite spirit harmoniously blends the finest ingredients and age-old traditions, inviting you to defiance the past while commemorating the enduring human quest for knowledge and liberty. Anansi Rum carries you on a journey through time and culture, inviting you to savor the profound richness of the human experience.
- Agency/Creative: Jacomy Mayne Studio
- Article Title: Anansi Rum: From Defiance to Freedom
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: Africa, Asia, North America
- Project Deliverables: Brand Design, Brand Mark, Branding, Illustration, Packaging Design, Packaging Guidelines, Type Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Illustration, rum, rhum, label design, engraving illustration, type design, type, typography, packaging, bottle design, custom, custom bottle
Creative Director: Roy Mayne
Account Director: Andres Jacomy
Designer: Juan Montivero