We started to create his beautiful brand by creating the process for naming. We chose the Word Anandé that comes from the Word Anandá which means supreme happiness. Our mission for the brand is to motivate customers to maintain a happy and balanced lifestyle while maintaining self- care and environmental care habits for a healthy and sustainable community. We encourage our customers to live more in contact with the present, with themselves and to be more aware of their surroundings.
In order to create this brand’s identity we wanted to project the following values: generosity, compassion and empathy since Anandé is a space that supports and guides its customers find their inner happiness while taking care of others and their surroundings.
For the isotype we designed Lilly which symbolizes: feminine, care, comfort, love, purity and kindness. All of these are important values for the brand which describes Anande’s personality and mission. The isotype is surrounded by circles which symbolizes seeds to communicate growth and a circular process.
We chose an organic typography to create a fun and friendly brand while maintaining its elegance.
Packaging for Anandé Green Juices: For this project went for a minimalist design since we wanted to highlight the brand´s primary mission: Promote a lifestyle of well-being, self-care and live joyfully.
By creating these minimalist designs, we wanted to express the idea that we can live a more fulfilling life with less, just like our designs where we can be elegant, friendly and informative with very few elements.
- Agency/Creative: Nici Brand Studio
- Article Title: Anandé Green Juice Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Quito
- Market Region: South America
- Project Deliverables: 2D Design, 3D Design, Brand Creation, Brand Design, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: green juice, juice, packaging, packaging design , juice bar
Creative director: Nici Ponce