Creating a pizzeria that speaking the rock language was one of the most interesting yet challenging brief I have ever worked on, the concept was creating a timeless brand that can speak international language, the language of the rock music.

The challenge was finding a link between the pizza and the rock music and actually it wasn’t that hard, nothing brings the joy to a group of friends like pizza and rock music, the rock salute was the perfect icon that present the rock music adding a slice of pizza and you have a rockin pizza!

Creating a logo that you can actually create the hype of a rock concert was based on the icon and the typography Choosing the art direction of the brand was based on the illustrations, typography and colors of the rock bands album covers, so the illustrations of the hand and the pizza slice had to imitate the rock spirit and energy, tons of sketches was drawn till we came up with the salute pizza sign, the typography was based on the sharp and edgy look of the rock bands logos.

The colors has to imitate the whole experience so I choose the warm colors to create the warmth and energy of the rock music itself, the complimentary color was the black that is the most common color in the rock music world

Packaging was black with the vibrant logo over it made the perfect combination but it needed some spices, so we created the variety of stickers that will indicated the flavors or the toppings etc., so once again was inspired by the rock music bands logos and art.