Black Sea Gold is one of the most renowned Bulgarian wineries with a remarkable history behind. They celebrated their 90th Anniversary with a very special exclusive wine and
I was commissioned to design the label for it.
As with every special occasion, I was aiming at non-traditional yet classy and bold design.
I first created the 90th Anniversary logo, which became the foundation of the whole campaign. I was also chasing more conservative look with less colors. This is how I decided to use classic black color scheme in my work. Black is always in fashion and this time I decided to make it a lot more special.
Dagaprint printed the new label in two separate layers of different black papers with different textures and then assembled into one label. Additionally I added third type of media for the medal – a thick metal foil with a precise sculpted embossing effect.
The result was quite a surprise even for me, as the black bottom label looked incredible with the two paper layers. The multi-layer effect was enhanced by the wave-pattern texture that was debossed on the lower paper layer with a smooth even finish while on the top one we preserved the original rough paper texture.
The metal foil was stamped with shadowed patina-effect gold to enhance the volume that we received on the surface with the embossing.
We used a classic burgundy bottle with a black semi-matte finish on top.
At the end, we delivered a very masculine and bold bottle design for this Anniversary wine but at the same time, we preserved the elegance and finesse inherited by the wine itself.
CREDIT
- Agency/Creative: the Labelmaker
- Article Title: An Exclusive 90th Anniversary Label For Black Sea Gold Winery by the Labelmaker
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Bulgaria
- Agency/Creative City: Sofia
- Market Region: Europe
- Project Deliverables: CGI, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: the labelmaker, wine label art, wine label designer, wine label design, wine design, wine branding, wine label print, hot foil stamping, microembossing, gold hot foil, jordan jelev, label over label, metal wine label, embossed metal label, black sea gold winery, bulgarian wine, winelovers
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Credits:
Client: Black Sea Gold Winery
Design: The Labelmaker
CGI: Jordan Jelev
