Aurora Life – Longevity & Wellness
This project focused on crafting the brand identity for a pioneering longevity and wellness clinic that sought to redefine traditional approaches in its industry. Catering to an exclusive and discerning clientele, the clinic specializes in regenerative medicine and advanced techniques designed to enhance both lifespan and healthspan. Its philosophy centers on creating a luxurious, high-level experience where innovation meets care, delivering personalized solutions that go beyond the ordinary.
Logo Concept & Aesthetic
The logo design embodies the idea of transcending the natural boundaries of time. It symbolizes growth, expansion, and the evolution of life through a minimalist yet flexible design. This modern aesthetic conveys sophistication, luxury, and adaptability, perfectly aligning with the clinic’s forward-thinking vision. The logo reflects the philosophy of enhancing life in more ways than just prolonging it.
The design concept mirrors the image of clock hands stretching and expanding time, representing the ability to defy its constraints. By blending knowledge, innovation, and personalized care, the clinic offers a message of hope and empowerment: time no longer holds you back.
Philosophy & Message
The clinic’s mission is to provide more than just extended years; it aims to amplify vitality, energy, and the richness of life’s most treasured moments. It is a place where science and wellness converge to deliver an experience that enhances quality of life at every level.
“Time is no longer your limit. Life is yours again.”
This branding project encapsulates the essence of luxury, innovation, and transformation, positioning the clinic as a leader in redefining longevity and wellness for a select and sophisticated audience.
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CREDIT
- Agency/Creative: Ampersand Studio
- Article Title: Ampersand Studio Designs the Future of Longevity with Aurora Life Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Medellín
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines
- Industry: Health Care
- Keywords: clinic, health, wellness, longevity, minimalistic
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Credits:
Brand Director: Daniel Serrano
Art Director: Tatiana Montero
Creative Director: Manuela Villa
Graphic Designer: Felipe Montoya