Amlu create argan nut butters with real, simple ingredients and Organic Argan Oil. The products are based on Moroccan traditions, such as “Amlou,” the traditional Moroccan nut butter.
Jo Cutri Studio were commissioned to create a brand and packaging range to spread across a vast range of flavours. Using unique color palettes and ingredient illustrations, each product is distinctive while still working harmoniously as a range.
- Agency/Creative: Jo Cutri Studio
- Article Title: Amlu Argan Nut Butter Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Naming, Rebranding, Research, Retail Brand Design, Tone of Voice
- Format: Pouch
- Substrate: Pulp Board