Scouts of Syria | Rebranding
Visual Identity, Logo Design, Cultural Integration, Brand Strategy

The Scouts of Syria project represents a bold revival of a historic movement  one deeply rooted in national identity and youth empowerment. After years of dormancy, the organization emerges once again to inspire leadership, creativity, and unity among the Syrian youth, aligning itself with the renewed vision of the World Organization of the Scout Movement (WOSM).

At the heart of this rebranding effort lies the challenge of fusing global scouting values with authentic Syrian cultural symbols. Drawing inspiration from traditional Damascene architecture, specifically the octagonal fountain, the new visual identity symbolizes flow, continuity, and community principles that mirror both the scouting spirit and Syria’s rich heritage.

The logo design incorporates these geometric elements with a modern, minimal approach that resonates with a new generation while honoring the past. The chosen color palette  a blend of dignified maroon and earthy khaki  reflects values of purity, discipline, and service, all essential to the scout promise.

Beyond the logo, the system expands into a full brand ecosystem: badge systems, uniform applications, stationery, printed materials, and digital presence — all unified under one coherent, culturally grounded identity. The brand voice is crafted to be inspiring, respectful, and forward-looking, reflecting a movement that is both locally proud and globally connected.

As Scouts of Syria prepares for a new chapter, this rebranding project marks a significant step in reintroducing the movement to the world — one that balances heritage and modernity, tradition and progress, with a renewed commitment to empowering Syria’s future leaders.