Dahr is a luxury watch brand that redefines time through the lens of Arab heritage. Rooted in the historical soul of Aleppo, the brand draws inspiration from one of the oldest timekeeping instruments in the Arab world — the sundial located in the courtyard of the Great Mosque of Aleppo. With this deep cultural reference, Dahr seamlessly merges tradition and modernity to craft timepieces that are both precise and poetic.

The visual identity of Dahr is built on a refined balance of geometry, symbolism, and minimalism. The brand name — meaning “eternity” or “time” in Arabic — is paired with a custom logomark that echoes the sharp shadows and radial elegance of ancient sundials. The logo’s clean lines and circular rhythm subtly reference both celestial movement and horological craftsmanship.

A key product within the brand is the “Halab” watch — a model that honors Aleppo’s historical significance while embracing contemporary sophistication. Its dial design incorporates subtle engravings inspired by the sundial’s layout, transforming functional timekeeping into a visual narrative.

Dahr’s packaging design reinforces the brand’s philosophy of timeless elegance. Crafted with premium materials and understated colors, the packaging experience is designed to feel like the unwrapping of an heirloom. Every detail — from typography to textures — was curated to reflect precision, legacy, and exclusivity.

The art direction is minimal yet rich, allowing the story of Dahr to be told through light, shadow, and materiality. Each visual element echoes the central message: time is more than minutes and seconds — it is memory, heritage, and meaning.

Dahr positions itself not only as a watch brand, but as a cultural statement — a rare intersection of design, craftsmanship, and identity. Through a thoughtful brand system and powerful storytelling, Dahr aspires to take its place among the world’s leading luxury watchmakers.