Project Background: The ‘Amihara’ project unfolds within the realm of designer clothing, catering exclusively to women. At its heart lies a unique fusion of the client’s name, Ami Thakkar, and her deep admiration for elephants. The brand derives its name, ‘Amihara,’ from this merger, with ‘Hara’ signifying ‘elephant’ in Hindi. ‘Amihara’ embodies the virtues of strength, grace, and cultural significance, serving as a testament to the intersection of personal identity and cultural symbolism.

Branding Challenges: One of the primary challenges encountered in this project was the delicate art of seamlessly integrating personal and cultural elements. The task was to create a brand identity that would distinguish ‘Amihara’ within the highly competitive designer clothing landscape. Additionally, striking the right balance between traditional craftsmanship and contemporary fashion trends proved to be another key challenge.

Solutions: To tackle these challenges, a symbolically rich logo was meticulously designed, cleverly intertwining ‘Ami’ with an elegant elephant motif representing ‘Hara.’ This logo serves as the powerful cornerstone of ‘Amihara’s’ brand identity, encapsulating the fusion of personal and cultural elements. Furthermore, storytelling techniques were employed to convey the profound significance of ‘Amihara’s’ name and logo, forging an emotional connection with the audience. To cater to a diverse modern audience, ‘Amihara’ offers a curated collection that gracefully blends traditional craftsmanship with contemporary design, ensuring that it resonates with the unique tastes and preferences of today’s women.

The result is a brand that not only embodies the client’s vision but also captivates women seeking to express their individuality through fashion while appreciating cultural heritage and the intricate artistry behind design.

Client: Amihara
Naming: Amit Yogi
Brand Strategy: Amit Yogi
Brand Visual Identity: Amit Yogi