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Amfor Distillery Brand Design by Graphigon Design

Amfor Distillery Brand Design by Graphigon Design

Rooted in over 60 years of Albanian winemaking heritage, Amfor Distillery embodies the craft of traditional grape brandy production. Built on values passed down through generations, our distillery preserves the spirit of authenticity, proudly reflecting the essence of ancient Albanian and Illyrian culture in both image and philosophy. Our product range includes: White Edition – a classic clear grape brandy with a pure, authentic taste Gold Edition – aged brandy with a golden hue, elegant and refined Amfor is more than a drink – it’s a story of flavor, heritage, and Albanian pride in every glass.

Logo’s concept The Amfor Distillery logo is a fusion of symbols that reflect Albanian heritage and the spirit of the vineyard. Inspired by the aligned rows of grapevines, representing tradition, dedication, and the art of winemaking, these lines subtly form the silhouette of a snake a sacred figure in Illyrian belief, symbolizing protection and spiritual power. Together, they shape the profile of an Albanian man wearing the traditional white cap (plis), embodying national pride, resilience, and cultural identity.

The brand concept summary “The first packaging – The design of the first bottle, the white edition of the product, inspired by the name of the first documented king of Illyria, King Bardhyl, where the product also takes the name “Ylli i bardhe” (The White Star). (Since the reign of King Bardhyl was from 448 to 358 BC, there is still no image of him found, but there is a lot of documentation supporting his reign). “Ylli i arte “(The Golden Star) is the name of the second packaging and the golden edition of the product from “Amfor Distillery.” Its inspiration was drawn from the closest star to Earth, namely the Sun, which simultaneously held a significant religious belief among the Illyrians. The sun cult engraved in coins, in stone, in tombstones, and in tattoos from various Illyrian periods to the Albanian one.

CREDIT

  • Agency/Creative: Graphigon Design
  • Article Title: Amfor Distillery Brand Design by Graphigon Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Albania
  • Agency/Creative City: Pristina, Kosovo
  • Market Region: Europe
  • Project Deliverables: 3D Modelling, Brand Design, Logo Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Story-driven branding Heritage-based packaging Mythology-inspired design Cultural authenticity Iconic symbolism Historical references Minimal cultural abstraction

  • Credits:
    Graphic and Motion Designer: Agon Kuci

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