• Project

  • Region

  • Industry

American West Coast Whiskey

American West Coast Whiskey

Chen Design Associates – Wayward Whiskey Brand Packaging

Santa Cruz small craft distillery, Venus Spirits wanted a striking personality for its sustainable blue agave, gin and whiskey product lines, appealing to a younger audience. Chen Design Associate’s branding and packaging for Wayward Whiskey was inspired by the 1792-94 whiskey rebellion. The result is both rustic and clean, nostalgic and contemporary.

The design for Wayward Whiskey gives a nod to an American heritage while raising the flag for the west coast. It makes bold promises and the spirit delivers on them. If Ernest Hemingway and Hunter Thompson had a bare knuckle fistfight, Wayward Whiskey is what they would sit down to drink at the end of it.

CREDIT

  • Agency/Creative: Chen Design Associates
  • Article Title: American West Coast Whiskey
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bottle
  • Substrate: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0