AmendoPro is a brand of vegetable supplements extracted from peanuts for those seeking performance.
Allies of your physical strength and made for those who have focus and willingness to face the routine.
The brand’s mission is to help you reach the next level. Because taking care of your body and mind is the best lifestyle we can have, and that reaching your goals can be pleasurable and not a daily sacrifice. The brand’s proposal is to upgrade the collective sense, ensuring a delicious taste in a product free of animal origin.
Besides the verbal modernization, the brand was also redesigned for a younger public, connected to current trends, who engage with urgent causes and are willing to make the world a better place.
The brand’s entire color palette was designed and derived from the main raw material, peanuts. Tones ranging from black to brown help communicate the brand’s ideals naturally.
For the logo, a signature in a monospaced font to convey the tech and contemporary side that the brand prides itself on. The symbol has a reduction where only the letter a, the initial of amendopro, functions as the signature. Ensuring readability and legibility for the visual identity even in very small environments.
The photography now exalts a lifestyle more in line with the healthy speech, portraying mostly an inspiring lifestyle and the practice of sports.
We believe that overcoming limits is an internal challenge, and that adrenaline is an ally on this path. We want to be part of your (r)evolution.
CREDIT
- Agency/Creative: Yago Ferreira Design
- Article Title: Amendopro – Upgrading Vegan Protein
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Nova Iguaçu
- Market Region: South America
- Project Deliverables: Art Direction, Rebranding
- Industry: Food/Beverage
- Keywords: Vegan protein, crossfit, muscle, high performance, gym
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Credits:
Graphic Design / Art Direction: Yago Ferreira de Lima