Amena is a light peanut butter produced and distributed in the Peninsula de Yucatan.
We know that the greatest weakness of all is a piece of candy, we hate them and love them for what they are.
That is why we wanted to give sweetness a lighter touch, but without losing the flavor that is why we love them and thus achieve a dream. A very light dream.
With the idea of create a funny and different brand from the typical peanut butter that exist in the market was created “AMENA Crema Ligera”. Having as a plus being very smooth and light, more light than your dreams.
CREDIT
- Agency/Creative: Enrike Puerto
- Article Title: Amena Peanut Butter Light As Your Dreams
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Naming, Packaging Design
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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