Agrocerere, a company specialized in solutions for agronomy and livestock management since 1890, has embarked on a new chapter with the transition to the next generation.
In this delicate process of renewal, the company entrusted Amedani Studio with the task of refreshing its Brand Identity, creating a visual language that represents their rich heritage and prepares them to face the challenges of the modern market.

Amedani Studio developed a Brand Identity that combines fresh geometries and vibrant colors, addressing the agricultural world in an innovative way. The goal was to create a design that conveyed not only Agrocerere’s strong historical roots but also their forward-thinking approach in offering cutting-edge solutions for agriculture and livestock.

The visual identity incorporates geometric shapes inspired by nature, with direct references to wheat spikes, a central element in the agricultural sector. The color palette was chosen to evoke innovation, naturalness, and a tech-oriented approach through the combination of greens; The yellow color was added as a chromatic accent, recalling the colors of the old branding and symbolizing the earth and the world of agronomy.

Every element of the Brand Identity was consistently applied across Agrocerere’s various touchpoints, including signage, business cards, letterheads, and even company vehicles. The logo was designed with particular attention to its visibility and legibility, ensuring excellent performance in both high and low-resolution environments.

The new design represents a step forward towards future challenges while maintaining intact the trust that Agrocerere has built over years of experience in the industry.