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Ambar Light 98 Beer Label

Ambar Light 98 Beer Label

Leo Burnett – Ambar Light 98

This beer, released by Cervecería del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican’s know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right type and composition to create the label. Here’s Ambar Light 98.

CREDIT

  • Design Agency: Leo Burnett
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Ambar Light 98 Beer Label
  • Brand / Project Name: Ambar Light 98
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Guidelines, Consumer Graphic Packaging Design
  • Location: Costa Rica
  • Market Country: Costa Rica
  • Market Region: Central America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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