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Amaranth Bites Concept Packaging Design by Aniela Carolina

Amaranth Bites Concept Packaging Design by Aniela Carolina

A very colorful project to express the superfoods in this snack bite. the main ingredient of this product is Amaranth an ancient seed from Mexico it has been considered a food with exceptional powers for more than five hundred years. It was the main source of proteins for incas , mayas and aztecs. Today Amaranth is one of the most rich and nutritious foods in Mexico. It’s considered one of the favorite products for many women (in menstruation periods, pregnancy and osteoporosis) Amaranth is pink before harvest so the principal color in the design should be pink. The packaging was designed as an eye-catching for young people specially femmes.

The requirements of this project was to develop three different design for each flavors: Apple-coconut, Pomegranate and Spicy chocolate. Also need to express the richness of the each flavor through the colour.

So we part of the idea to develop a very eye-catching illustrations and have one character per flavour, so we landed into “Amaranth goddess” surround by subtle icons of the ingredients.

A very colorful project to express the superfoods in this snack bite. the main ingredient of this product is Amaranth an ancient seed from Mexico it has been considered a food with exceptional powers for more than five hundred years. It was the main source of proteins for incas , mayas and aztecs. Today Amaranth is one of the most rich and nutritious foods in Mexico. It’s considered one of the favorite products for many women (in menstruation periods, pregnancy and osteoporosis) Amaranth is pink before harvest so the principal color in the design should be pink. The packaging was designed as an eye-catching for young people specially femmes.

The requirements of this project was to develop three different design for each flavors: Apple-coconut, Pomegranate and Spicy chocolate. Also need to express the richness of the each flavor through the colour.

So we part of the idea to develop a very eye-catching illustrations and have one character per flavor, so we landed into “Amaranth goddess” surround by subtle icons of the ingredients.

 

CREDIT

  • Design Agency: Aniela Carolina
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Amaranth Bites Concept Packaging Design by Aniela Carolina
  • Brand / Project Name: Wiseeds
  • Strategic Deliverables: Brand World
  • Design Deliverables: Packaging Design, Branding, Brand Creation
  • Location: Mexico
  • Market Country: United States
  • Market Region: North America
  • Product Category: Snack Food
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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