The AMano Pizza + Gelato truck is a spectacle on four wheels that pairs authentic Neapolitan pizza and handmade gelato with a truly unique glass-fronted truck that comes with its own wood fire pizza oven.
The idea for this new entry into the food truck market comes from Italian-born Chef Simone Ferrara. Following strict Neapolitan standards, his pizzas are crafted by hand in a truly unique container-style food truck. The truck carries a Bisazza-tiled wood fire pizza oven which is on display through a glass side panel.
The name AMano comes from the Italian ‘a Mano’ translating to English as ‘by hand’. Understanding this handcrafted approach as being—quite obviously—central to the brand identity, all sketch work (including the final iteration) were originally created on paper, by hand. Once competed and approved, the mark was digitized and cleaned up for final presentation. After that a complete visual identity system was constructed. This included a classic red and off-white color palette and supportive typography. Visual assets included a line illustration of the iconic truck, social media avatars, a monogram, multiple seals, and tag line images.
Once the brand identity system was complete, assets were created for the design of the truck wrap. The design was optimized for maximum visibility and attractive style. Leaning heavily on the brand’s central offer the word “PIZZA” was emblazoned boldly on one full side of the truck and a variety of the brand’s supportive marks were employed for lighter touches geared toward customers. The final result is a spectacle which is hard to miss at parks and events and offers a satisfying and special experience for food truck diners.
- Agency/Creative: Lakuna Design
- Article Title: AMano Pizza + Gelato Visual Brand Design by Lakuna Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Newport, RI
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Creative Direction, Graphic Design, Identity System, Logo Design
- Industry: Food/Beverage
- Keywords: Pizza Truck, Visual Brand Design, Truck Wrap Design, Visual Identity System
Creative Director: Misi Narcizo
Designer: Dave Narcizo