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Ama Terra Brand Identity by emmesse_gr

Ama Terra Brand Identity by emmesse_gr

“AMA TERRA is a seed that germinates, it’s hands supporting one another, it’s care. It’s spirit. AMA TERRA is the people that yesterday, like today and still tomorrow will bequeath roots. Seed after seed, effort after effort, our own land AMA”.
Through this philosophy of theirs, a graphic sign was found that recalls birth, the ear of a grain, the roots of a plant and the lines of the land made by the plow seen from above. Ama Terra is a bio-social farm that supports the good quality of life. It was born in 2010 with a project of the Onlus Association @AmaAquilone. The products deriving from the sustainable social agricolture are the mark of the care for the environment. For these reasons, Ama Terra represents a unique reality, proposing an agricolture that contributes to conscious consumption, the safeguard of the rural heritage, of the local economy and the social welfare. A virtuous circle through nature, work, territory and social ethics. The supports are printed on the @Favini ecological paper “Crush Mais”, made from Industry processing waste. Part of the business card, printed on plantable paper (containing seeds), can be torn along the pre-tear line. If planted and watered it can give life to a new shoot. This simple gesture of respect contains the whole philosophy of the bio social farm Ama Terra,choosing and practising ethical consumption to preserve Nature and its seasonality.
“AMA TERRA is a seed that germinates, it’s hands supporting one another, it’s care. It’s spirit. AMA TERRA is the people that yesterday, like today and still tomorrow will bequeath roots. Seed after seed, effort after effort, our own land AMA”.

CREDIT

  • Agency/Creative: emmesse_gr
  • Article Title: Ama Terra Brand Identity by emmesse_gr
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: EMMESSE
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Creative Direction, Rebranding
  • Industry: Agriculture
  • Keywords: Ama Terra Identity

  • Credits:
    Graphic Designer: Matteo Spinelli
    Graphic Designer: Matteo Spinelli
    Graphic Designer: Chiara Coscia
    Graphic Designer: Chiara Coscia

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