Designing a brand identity for a cutting-edge VR experience presents a unique challenge: how to capture the boundless excitement and diverse possibilities of virtual reality while uniting a wide array of experiences under one cohesive brand. From zombie invasions and building adventures to immersive escapism, the identity needed to seamlessly tie together every facet of the virtual universe.

A Name That Defines the Experience:
The naming process was pivotal in shaping the brand’s essence. After extensive research and exploration, we landed on Altverse—a fusion of “alternative universes.” The name perfectly encapsulates the immersive and transformative experiences offered, inviting users into a world of limitless possibilities.

A Logo as Dynamic as the Experience:
The Altverse logo was designed to reflect both modernity and timelessness. By utilizing the “A” and “V” as a portal device, the logo embodies the essence of stepping into new dimensions. This hyper-dynamic design ensures versatility across all touchpoints, whether it’s displayed on cutting-edge VR technology, a social media post, or a traditional billboard.

The logo is more than just a mark—it’s an adaptable icon that integrates seamlessly across various use cases while allowing the diverse games and experiences within the platform to shine through. Its design ensures that the Altverse brand is instantly recognizable, no matter the context.

Integration with Level X:
As part of the Level X ecosystem—a social entertainment space that houses multiple brands—Altverse needed to coexist harmoniously within the overarching brand architecture while retaining its unique identity. The solution was to develop an adaptable identity framework, capable of handling varying degrees of complexity and hierarchy.

This flexible approach ensures that Altverse maintains its individuality as a VR-focused brand while aligning with the cohesive vision of Level X. Each subsidiary brand within the ecosystem is empowered to stand out, yet remains firmly anchored to the parent brand’s overarching identity.

Redefining the Virtual Landscape:
With its bold name, versatile logo, and cohesive brand framework, Altverse represents a new frontier in virtual reality branding. It’s a gateway to endless possibilities, embodying the excitement, wonder, and diversity of the experiences it offers.

As part of the Level X family, Altverse seamlessly integrates with the broader entertainment space while establishing itself as a standout brand in the VR world—one that promises adventure, innovation, and limitless potential.