Visual identity for a creative meeting place and catalyst for artistic expression. Nodo is a digital cultural center where artists can create their shows and exhibitions specifically for internet purposes. It focuses on a local, multidisciplinary, and diverse approach to the creation, presentation, and interpretation of art.
NODO’s idea was born in isolation during the pandemic. The objective was to help independent artists to connect with their existing and new fans and create a tool that could allow them to collect remuneration. Their team wanted to build a different online meeting place to let the local art and cultural scene grow during the new lockdown and post-lockdown reality.
During our research and creative process, we’ve been focused mainly on three directions – NODO is a cultural center, space for artists, and the online network. Moreover, it should have an artistic look and feel, but with a modern/futuristic touch. As a result, we designed a flexible, kinetic, and expandable visual identity/system that will be easy to apply online and offline.
CREDIT
- Agency/Creative: AltoCrew
- Article Title: AltoCrew Create Brand Identity System for NODO Centro Cultural Digital
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Identity, Graphic Design, Identity System, Research
- Industry: Entertainment
- Keywords: Visual identity, brand identity, art center, motion design
