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Alrafidain Group Brand Design

Alrafidain Group Brand Design

Alrafidain Group stands proudly as one of Iraq’s foremost enterprise conglomerates, encompassing a diverse array of industries. From pharmaceuticals and F&B to retail, real estate, entertainment, tourism, and construction, my reach extends far and wide, leaving an indelible mark on each sector.

Crafting a fresh visual identity was a challenge to my knowledge. Delving deep into Iraq’s history, particularly the ancient Mesopotamian era – Alrafidain – I sought a symbol that would resonate with my enduring heritage. Numerous elements ignited my inspiration, but one captured my attention most profoundly—the remarkable Sumerian civilization that thrived six millennia ago.

I drew together several compelling elements from this fount of history that now shape the Alrafidain Group identity. Water, the wellspring of life itself, emerges as a profound motif, representing life in the Mesopotamian era. Palm trees, which have long graced the landscapes of Iraq, stand as a powerful emblem of Iraq nation’s past and present, embodying resilience and abundance. Additionally, I embraced the star of Ishtar, symbolizing the Sumerian civilization’s remarkable discoveries of planets and stars, evoking a sense of wonder and exploration. Through these elements, Alrafidain Group’s identity embraces the echoes of the past while charting a path toward a prosperous future.

General Manager’s Message
At the heart of the success of our business is the excellent management of every facet of the company, with the proper emphasis on all components and details, and appointing capable people in the right places, with the necessary capabilities and qualifications, depending on the expertise needed to ensure that work progresses smoothly towards prosperity positively and creatively.

I believe that every person working in each company within the Alrafidain Group is a true partner in our success and prosperity. This inclusive partnership involves physical and moral involvement and infusing their best qualities into the working environment. In return, the company’s power of attorney confers on the person responsible for the assigned work as a mark of the complete trust that the company has in him. At the same time, the Alrafidain Group team is entirely responsible and accountable for following up on each company and micromanaging their progress and prospects. Mr. Ali M. Muossa – CEO

CREDIT

  • Agency/Creative: Ziad Al Halabi
  • Article Title: Alrafidain Group Brand Design
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Arab Emirates
  • Agency/Creative City: Dubai
  • Market Region: Middle East
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity
  • Industry: Construction
  • Keywords: Alrafidain Group, Holding company, Iraq, Baghdad, Branding, Rebranding, Ziad Al Halabi, زياد الحلبي, Dubai Al Rafidain Group, Freelance Branding, Freelance graphic designer,

  • Credits:
    Creative Art Director, Graphic Designer: Ziad Al Halabi

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