Furniture factory “Alpina market” was founded in 2002 and today has established itself as a steadily developing Russian manufacturer of high-quality, modern and comfortable furniture. During its formation and development, the factory has developed and included in serial production a wide range of different types of furniture, taking into account the needs of the modern market; new workshops, additional production and storage areas were launched; samples of modern European equipment were purchased and put into operation. The factory’s specialists are highly qualified and are constantly improving it for the implementation of high-tech production operations and works.
We offer our customers, dealers, designers the possibilities and tools for creating an author’s, unique, exclusive product – this is an unlimited assortment of all kinds of upholstery materials and their combinations, finishing the product using the “Capitone” technique (or carriage tie), embellishing the product with embroidery, various piping, decorative buttons, etc.
Today, the range of manufactured products includes dining and coffee tables, dining and bar stools, sofas, armchairs, beds, poufs, soft dining and bar stools, as well as cabinet furniture – for kitchens, bedrooms, dressing rooms, libraries, sliding wardrobes. The assortment and model range of products are constantly replenished.
The company wanted to create an aesthetic minimalistic logo and corporate identity, but not be quite formal. We conducted an audit of the old logos and proposed to create a completely new text logo. To give a modernity to the classic style, when working with the antique, the bottom serifs were removed, and the sharp corners throughout the logo were smoothed. Also in the letters a, n, m on the extreme main strokes, there are rounding of the inner corners. This decision allowed us to get away from formality and show the aesthetics of the company based on the brand concept. When deciding on the corporate colors, we relied on shades associated with “high cost” and diluted with soft tones to add softness.
The general corporate identity of the brand was formed due to the logo, corporate fonts, color palette, design of printed products (business cards, postcards), as well as layout of the printed catalog with products.
- Agency/Creative: Severnii design
- Article Title: Alpina Market Furniture Factory Branding Created by Severnii Design
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Manufacturing
- Keywords: Branding. Design. Branding strategist. Graphic design. Brand identity. Branding agency. Branding & Design.