Cannify Pharma Gmbh is a fully licensed importer and distributor of medical cannabis products, currently operating in Germany. Driven by their mission to provide high-quality products that help people to enjoy life despite health limitations – Cannify is expanding towards a standalone pharmaceutical manufacturer by developing branded medical cannabis products. They approached us to help them with the company’s corporate identity, as well as the packaging design for the Cannify medical brand.

Cannify products relieve pain, lift your spirits, remove mobility restrictions, help regenerate muscles, reduce stress, eliminate anxiety, calm, provide care and generally help to live a better life, free from suffering and discomfort.

The goal was to communicate the positive, joyful aspects of a healthy life and the possibilities offered by reducing physical and mental limitations, rather than the patient’s clinical picture and the healing process. A simple, yet distinctive visual identity system was developed that resonates with the company’s evolution, designed to fit in a perfect balance between pharmaceutical and lifestyle brand.

The main inspiration for the Cannify symbol was the cannabis plant itself. The symbol is composed of the combination of cannabis flower and cannabis bud – to reference the industry; executed with simple and geometric shapes to stand out as a timeless and iconic symbol.

A modernist low-contrast, Grotesk typeface is used to form the Cannify logo, followed by first capital than all small letters we aimed to achieve an approachable, but at the same time authoritative visual tone.

As part of the visual communication, we introduced repetitive brand graphics mimicking the same ‘half circles’ used on the logo symbol – to resonate with one of the brand core values ‘lifting the spirit’. Presented in a gradient style, the graphics are becoming more visible bottom to top, communicating an uplifting feel to the end customers and giving the brand a distinctive appearance.