FBB supports young people from disadvantaged backgrounds who are passionate about football but disengaged at school, in order to help them finish school with the skills and grades to make a successful transition into adulthood.
We worked with FBB and their existing logo on a brand refresh to help create a more cohesive identity which included an updated colour palette, photography, typography and a variety of graphical treatments to help bring some of the personality of the culture the charity has created to the forefront.
- Agency/Creative: Alphabet Design Agency
- Article Title: Alphabet Brand Football Beyond Borders Charity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Branding, Graphic Design, Identity System, Rebranding, Tone of Voice
- Industry: Education
- Keywords: Football, Soccer, Branding, Brand, Campaign, Charity,