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Alpha Pet Pate Brand Identity and Packaging Design by Rymee Creative

Alpha Pet Pate Brand Identity and Packaging Design by Rymee Creative

Alpha Pet is one of the leading brands manufacturing pate for pets, which humans can also enjoy, thanks to the utilization of fresh, quality ingredients and the absence of preservatives and artificial flavoring agents in the products.

Concept: The concept of Alpha Pet is “The Legendary Leader” which encompasses a pet’s bravery and strength, particularly in cats and dogs. This concept also underscores Alpha Pet’s mission to provide complete nutrition for each meal, enhancing pets’ health and supporting their overall growth.

Logo: Almost all cats and dogs were originally wild animals and gradually became domesticated to live with humans. However, their hunter’s characteristics still manifest in their daily behavior. For example, they often sit with their front legs raised, displaying a relaxed yet wary posture. The letter “A” in “Alpha” is stylized to resemble this gesture. Additionally, the sharp edges of the letter’s borders at the corners resemble cat claws, symbolizing their strength.

Packaging: The packaging design features a metal can. It is designed on two sides: one side depicts the target pets, such as products for cats, dogs, and both; the other side showcases the ingredients and flavors.

Moreover, the cats and dogs wear distinctive accessories like hats and necklaces, reminiscent of those worn by warriors. These images emphasize the bravery and strength encapsulated in the brand concept.

Alpha Pet offers 8 varieties of mixed ingredients, including fish, meat, and vegetables, to provide balanced nutrition for pets’ health and prevent monotony in their diet to avoid loss of appetite.

Our design aims to reflect the brand’s commitment to pet health and establish it as a unique choice in the pet food market.

CREDIT

  • Agency/Creative: RYMEE Creative
  • Article Title: Alpha Pet Pate Brand Identity and Packaging Design by Rymee Creative
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh
  • Market Region: Global
  • Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Branding, Brand Identity, Logo design, Rymee Creative, Alpha Pet

  • Credits:
    Art Director: Ryan Nguyen
    Graphic Designer: Son Thanh
    Products Photoshooting: Ryan Nguyen, Son Thanh

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