Alnair – meaning “the bright one” in Arabic – is the 30th brightest star in the night sky and belongs to the constellation of Grus. Though being 101 light years away from planet Earth, the bright star endlessly enlights human’s path under the celestial navigation without any fear of darkness or uncertainties.
Taking inspiration from divine guidance, Alnair takes after the star’s mission to continue to guide people under the celestial theme. Jewelry – a part of everyone’s daily accessories – is the brand’s means of communication. Through its product, Alnair brings courage and strength to the users and inspire them to shine like a star through dark, unprecedented time.
People have the ability to seize their own destiny regardless of fate and blockages
The vision of Alnair lies in one’s ability to seize their own destiny and act for their betterment regardless of “fate” or destiny. Despite not being the brightest one, the star strongly suggests that “One does not need to be the brightest to shine their light in the vast sea of stars”. Everyone is “Alnair” – a bright one.
Alnair encourages people to shine fearlessly
As one of the brightest stars that are visible from Earth, Alnair carries its mission to guide people in their paths of life and encourage them to be confident and to take action for their life regardless of their so-called fate or destiny.
Fate – the development of events outside a person’s control, regarded as predetermined by a supernatural power – is a romantic but cruel concept that has been carved into a human ideology for a long time, causing them to be passive in their own life. Alnair’s mission is to remove those blockages & encourage them to shine brightly.
- Agency/Creative: Tan Nguyen Nhat
- Article Title: Alnair Jewelry Branding and Packaging
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Global
- Project Deliverables: 3D Design, Brand Identity, Graphic Design, Packaging Design
- Industry: Fashion
- Keywords: jewelry, stars, astrology, universe, bold. fearless, freedom, fashion
Graphic Designer: Tan Nguyen Nhat