In spanish, the word “alma” translates to “soul.” the soul is a profound and elusive entity, residing deep within us, yet omnipresent in its essence. This notion is embodied in the design of alma, a product that reflects the inner depth and multifaceted nature of its namesake.
The alma bottle is ingeniously crafted to mirror this concept. Its name is inscribed on the inner surface of the bottle, signifying that, like the soul, alma resides within. On the exterior, the product description is prominently displayed, emphasizing the contrast between surface and depth. This design choice reinforces the idea that while the soul (alma) its influence and presence are profound and all-encompassing.
The bottle itself features a faceted design, which provides a dynamic visual experience. Each angle reveals a different perspective of alma, symbolizing the multifaceted nature of the soul. This design choice ensures that the bottle is not merely a container but a statement piece that continuously offers new views and insights, much like the soul’s depth.
Moreover, the distilling process used in crafting alma is divided into three distinct stages—cabeza, corazón, y cola (head, heart, and tail). This traditional method further underscores the connection to the concept of the soul, with each stage representing a different aspect of the spirit’s journey. The “corazón,” or heart, is particularly significant, drawing an analogy to the essence of alma itself. The product is thus positioned as ultra premium, reflecting not just a superior quality but also a deep, intrinsic value.
The design of alma is elegantly minimalist, focusing solely on what is essential. This simplicity highlights the purity and essence of the product, stripping away any superfluous elements to reveal the core of what alma represents.
CREDIT
- Agency/Creative: Edward H. Pearson— The Atelier Grafikart
- Article Title: Alma’s Minimalist and Symbolic Bottle Design by Edward H. Pearson — The Atelier Grafikart
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Chile
- Agency/Creative City: Santiago
- Market Region: South America
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Pisco
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Credits:
Design & creation: Edward H. Pearson