The project began with the need to create a brand for a high-quality mezcal that would be able to compete in a demanding and fast-growing market, since mezcal became a trendy element in many bars around the world in the last years. Alma Brava stands out from its competition with a daring and innovative presence, but without losing the elegance that represents the quality and tradition of the processes with which mezcal is created, reflecting the colors, fragrances, textures, but most of all, reflecting the heritage that this beverage represents, the gift that, thanks to the hard work on the fields, the agave plant gives us, a gift that has been consumed in Mexico since the pre-Hispanic era.
The main intention for the branding of this product, was to create an elegant and fine graphic identity. To accomplish so, first, we needed to have a verbal identity where courage, daring, and pride could be transmitted, reaching the name Alma Brava, which means Brave Soul. An elegant, bold name that invites us to pay attention to that piece of our soul that fights to accomplish our dreams without fear of the limitations that may appear along the way. A force that comes from our ancestors, the working men and woman that have populated Mexico from many, many years, and that carry proudly what it means to come from this land, and work the fields with bare hands.
Made in the heart of Mexico, through a magical, mysterious and traditional process, our mezcal represents an attitude of pride and courage that invites us to break our limits, finding in ourselves the essence to face challenges with our Alma Brava.
- Agency/Creative: MK+2
- Article Title: Alma Brava Mezcal Identity and Packaging Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: San Luis Potosí
- Market Region: North America
- Project Deliverables: Brand Design
- Industry: Food/Beverage
- Keywords: Mezcal, Tequila, Mexico, Organic, Maguey, Bottle, Elegant
Art Director: José Pablo Domínguez
Creative Director: Andrés Domínguez