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Alla Braccini a New Identity of Pride and Culture

Alla Braccini a New Identity of Pride and Culture

Design of the new visual identity for the construction company ALLA BRACCINI with operations and developments in the city of Bahía Blanca and Monte Hermoso in the province of Buenos Aires, Argentina.

Being the second generation in the development and construction sector in the city, we needed to design a proposal that builds differentiation in the city without losing or denying the value and reputation built by its predecessors.

We found in the historical and traditional signatures with which architects and builders signed their buildings the resource and graphic gesture that allowed us to underline this idea of ​​tradition, quality and commitment to the work, its environment and value for the city.

Thus we designed a graphic brand or logo with the surnames of its founders that underlined refer to this historical signature custom and take charge with pride and responsibility of what was built.

From this graphic gesture we were able to build an entire visual system of the different applications that in turn transmitted the attributes of quality, design, modernity and youth that define the construction company’s proposal. Current, simple and with a lot of impact, we generate grids and typographic uses that are easy to identify and differentiate.

We apply the brand on construction signs, offices, signage, commercial stationery, vehicles, publications, project presentations, new website, social networks and our own merchandising.

Alla Braccini today stands out from its competition with a lively, attractive and different language, highlighting its proposal and culture as a young, growing and challenging company.

CREDIT

  • Agency/Creative: RL Branding / Marca Buena
  • Article Title: Alla Braccini a New Identity of Pride and Culture
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: Buenos Aires
  • Market Region: South America
  • Project Deliverables: Advertising, Architecture, Brand Design, Brand Guidelines, Brand Identity, Brand Rejuvenation, Branding, Copywriting, Design, Identity System
  • Industry: Construction
  • Keywords: brand identity

  • Credits:
    Brand Designer: Juan Manuel Rey LIste
    Brand Strategy: Emmanuel Cagossi

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