Well-known local brand All Good Organics is back with a new drink for supermarket shelves: this time a Switchel — a little known sparkling health tonic with an apple cider vinegar base. It’s organic and packed with good stuff, like live probiotics. And it tastes delicious. As a brand they’re known for their charming illustrations and characters — this was a chance to build on the equity of prior products, whilst feeling fresh and unexpected.
The third eye (also called the mind’s eye, or inner eye) is a mystical and esoteric concept of a speculative invisible eye, usually depicted as located on the forehead providing perception beyond ordinary sight — the kind of perception that leads to you buying a refreshing drink that’s good for you.
- Agency/Creative: AKIN
- Article Title: All Good Switchel by Studio AKIN
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle