Branding a World-First Solution for Severe Dry Mouth

KIND has crafted a brand for Aliva, a groundbreaking, patented system that alleviates the effects of severe dry mouth. Designed to provide continuous hydration, Aliva offers relief and improves the quality of life for those struggling with this debilitating condition. Aliva’s mission extends beyond individual care. Reducing the need for medical intervention aims to impact society and reduce healthcare costs positively.

The Challenge
Thirsting for Relief:
Tackling the Global Dry Mouth Dilemma

Dry mouth affects millions worldwide, diminishing essential life experiences like eating, speaking, and sleeping. For 22% of adults and 27% of those over 65, severe dry mouth goes beyond discomfort, limiting their daily interactions and overall well-being.

The Solution
Regaining a Thirst for Life:
A World-First Solution for Severe Dry Mouth

Aliva’s innovative system is the first of its kind, designed to offer continuous, customisable hydration throughout the day and night. The portable pump adjusts fluid volume to meet individual needs, providing discreet and effective relief when oral dryness is challenging. With Aliva, users can enjoy better sleep, enhanced taste experiences, and improved social interactions, regaining their enthusiasm for life.

Brand Narrative:
A Thirst for Life

Aliva embodies the journey to rediscover vitality, offering refreshing hydration “drop by drop.” The brand’s slogan, “A Thirst for Life,” captures this vision, encouraging users to embrace life’s experiences with renewed zest. Through Aliva, every drop becomes an invitation to reclaim the joy that moisture brings to everyday moments.

Visual Identity
Aliva is inspired by saliva, which directly connects to its purpose. The logo, shaped like a smile or a hydration tube, reflects the positive impact Aliva provides. The clean blue colour symbolizes hygiene and refreshment. The warm and friendly image style emphasizes the optimism of regaining a thirst for life.

Packaging Design
The Aliva system is packaged like an exclusive gift, with each component—pump, tube, and bottle—fitting seamlessly into the outer box. The bottle can be used with the pump or as a standalone hydration solution for quick relief throughout the day. Designed for at-home use and on-the-go hydration, the Aliva system ensures users can easily incorporate it into their daily lives.

Impact
Aliva has transformed the landscape of dry mouth treatment, providing vital support that was previously unavailable. Through KIND’s thoughtful branding, Aliva positions itself as a leader in oral hydration, offering a solution that is not only functional but also life-enhancing. With its innovative approach, Aliva is helping people worldwide regain comfort, confidence, and a renewed zest for life.