Brand Design as a Strategic Lever: A New Brand System for Interiors Idea

Interiors Idea is an Italian interior contracting company operating internationally in the B2B market. At a turning point in its development, the company is preparing to expand into the B2C and luxury sectors, creating the need for a renewed identity able to support this transition.

The rebranding project addressed a crucial question: how can a brand – renowned for its craftsmanship and reliability in B2B – extend its communication to a broader, more diversified audience without losing authenticity? The solution needed to balance elegance and recognizability, providing Interiors Idea with a visual system that represents the company’s expertise while positioning it as a premium, forward-looking brand.

The new identity is built around a simple yet powerful element: the negative space between the two “I”s of the monogram. Rather than remaining empty, this space becomes a visual container – a dynamic frame that adapts to different contexts. This concept reflects Interiors Idea’s own practice: transforming empty spaces into complete environments through interior contracting.

From this foundation, the identity naturally extends across every touchpoint: in print, where cutout frames interact with their surroundings; in digital environments, where the redesigned website aligns brand storytelling with the new image; and in physical applications, where packaging and exhibition pavilions turn the identity into tangible, immersive experiences.

Within this system, a tailored social strategy reinforces the brand’s presence in the digital sphere. With the company preparing to enter the B2C market, it was essential to design a communication style that both consolidates professional reputation and engages a wider audience. The strategy narrates Interiors Idea’s expertise across different registers: on LinkedIn, by reinforcing authority with technical and institutional content; on Instagram, by building an inspiring and emotional dialogue through imagery, moodboards, and glimpses of the creative process; and on YouTube, by offering in-depth, documentary-style videos that reveal the behind-the-scenes of craftsmanship and design. This cross-platform approach allows the brand to express its values consistently while adapting its voice to different audiences, transforming digital channels into active spaces of storytelling and connection.

This rebrand equips Interiors Idea with a solid and flexible identity, capable of guiding the company – and its stakeholders – through the next stages of growth and evolution.