The Story and The Journey
My journey in design began about five years ago, after I made the significant decision to change my career path from the exhausting labor in a door manufacturing workshop. My discovery of design through social media was the turning point.

I faced the challenge of securing a laptop to work on, but I managed to acquire one and began self-learning, treating every day as an opportunity for growth. After a period, I landed my first design job. I discovered that design is not just about tools; it is about strategies that integrate creativity and planning to effectively achieve the client’s objectives.

After five years of continuous challenges and learning, I now have a clear and cohesive vision for visual identity design. This journey has taught me that nothing is impossible and that achievement is realized through determination, hard work, and perseverance.

Logo Design
The logo was designed to reflect Balance, Strategy, and Creativity, inspired by the Spinning Top, which symbolizes stability and dynamism simultaneously. At the center, the negative space forms a star, expressing creativity and brilliance. The design integrates the letter “A” from “Ali” at the top and the letter “T” from “Tayeb” at the bottom, giving it a distinctive personal touch. The design combines balanced geometry and fluidity to reflect flexible thinking and continuous innovation.

Colors and Visual Inspiration
The colors were inspired by the natural formations of fluorite stones, where vibrant colors such as purple, yellowish-green, red, and blue intertwine in a network that reflects the interaction of light with rare minerals. Just as these stones reveal their charming glow, my identity reflects a harmonious blend of creativity, balance, and distinction.

Target Audience and Challenges
Users
The target audience includes startups and entrepreneurs in various fields such as real estate, restaurants, banks, and cafés that need a strong visual identity, as well as brands seeking distinction and sustainability. This also includes companies that value strategic design and professional clients with medium to high budgets who aim to achieve tangible results.

Needs and Desires
Clients face the challenge of being new companies in need of logo creation and full brand identity development, or they may already have a brand but need to improve and elevate it.

Challenges and Problems
Clients are often concerned about working with a designer who cannot provide appropriate solutions, fails to meet their needs, and causes them to waste time and money.