Algida, the ice cream brand of Unilever in Turkey, has released the newest addition to its product portfolio: Big Bold! This new product that Orhan Irmak Tasarim designed the logo and packaging for, is drawing attention with its thick and crunchy chocolate coating. That’s why the product was illustrated with a bite taken and surrounded by delicious pieces of chocolate freely scattered around. Also, the bite was carried into the logo and packaging’s main visual identity and created a bold design as the name suggests.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Algida Big Bold Packaging Design from Orhan Irmak Tasarim
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Market Region: Middle East
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Research
- Format: Pouch, Sachet
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
