Brand identity and collaterals we explored for NKD underwear in collaboration with the awesome guys from Lilo Social. NKD is a comfortable underwear brand that donates a pair to local women’s shelter for each order placed. We created a wordmark inspired from the woman’s body lines – curvy, feminine, and subtle. The brand pattern reflects the diversity and inclusiveness approach of the brand personality, as well as the brand attributes: caring, minimalistic and conformable.
CREDIT
- Agency/Creative: Alexandra Necula Studio
- Article Title: Alexandra Necula Studio Designs NKD Underwear Branding and Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Research
- Industry: Fashion
- Keywords: fashion, underwear, lingerie, branding, packaging, pattern, sustainable, pouch, recyclable, natural, organic, textile
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
