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Alexandra Necula Studio Designs NKD Underwear Branding and Packaging

Alexandra Necula Studio Designs NKD Underwear Branding and Packaging

Brand identity and collaterals we explored for NKD underwear in collaboration with the awesome guys from Lilo Social. NKD is a comfortable underwear brand that donates a pair to local women’s shelter for each order placed. We created a wordmark inspired from the woman’s body lines – curvy, feminine, and subtle. The brand pattern reflects the diversity and inclusiveness approach of the brand personality, as well as the brand attributes: caring, minimalistic and conformable.

CREDIT

  • Agency/Creative: Alexandra Necula Studio
  • Article Title: Alexandra Necula Studio Designs NKD Underwear Branding and Packaging
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United States
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Research
  • Industry: Fashion
  • Keywords: fashion, underwear, lingerie, branding, packaging, pattern, sustainable, pouch, recyclable, natural, organic, textile

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