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Alexandra Kashentseva Student Creates Dynamic Identity for ‘Glitch’ Multimedia Art Exhibition

Alexandra Kashentseva Student Creates Dynamic Identity for ‘Glitch’ Multimedia Art Exhibition

“Glitch” is a multimedia exhibition of contemporary art, a unique space, the centre of which is the art of error.

The identity of the event is inspired by optical test charts and “broken” pixels. A “broken” pixel is an image defect that occurs due to malfunctions in the pixels on a monitor or display screen. In the font, this technique is conveyed through the unevenness of the construction of each character. This solution emphasizes the experimental nature of the exhibition, combining works by different authors and movements, whose art is inspired by visual errors of electronic computers.

The exhibition consists of several zones, each of which is designed in accordance with the general concept. It presents video installations, audio works, interactive objects and art objects created using modern technologies and materials. The exhibition includes educational programs, master classes and lectures that allow visitors to dive deeper into the world of art and learn more about various techniques and styles. This makes the exhibition not only a place for contemplating works of art, but also a platform for learning and developing creative skills.

“Glitch” invites viewers to immerse themselves in the world of art, where the blurred boundaries between reality and virtuality create a unique atmosphere. The exhibition will be of interest to both professionals and lovers of contemporary art, providing an opportunity to discover new horizons of creativity and expand their horizons.

CREDIT

  • Agency/Creative: Alexandra Kashentseva
  • Article Title: Alexandra Kashentseva Student Creates Dynamic Identity for ‘Glitch’ Multimedia Art Exhibition
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE Art and Design School
  • Market Region: Europe, Global
  • Project Deliverables: Art, Art Direction, Brand Design, Digital Art, Type Design, Typography
  • Industry: Entertainment
  • Keywords: contemporary art, glitch art, exhibition, multimedia, display font, pattern

  • Credits:
    Curator: Leonid Slavin

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