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Alex Marques Architecture Branding by by Lotipa

Alex Marques Architecture Branding by by Lotipa

Alex Marques Architecture synchronizes space, emotion and nature
In residential and commercial projects, Alex Marques designs environments that reflect the personality of those who inhabit them. Every detail—from the interiors’ lines to the organic landscaping—emerges from in-depth conversations with clients, creating settings that invite gatherings, sensations and discovery.
Alex Marques offers a fresh perspective on the way people engage with space. This collaborative approach, guided by volumetric studies, sun-exposure analysis and circulation flow, produces proposals that connect occupants to their surroundings, shaping places as unique as their residents.
Design
Inspired by the reference images, the visual identity plays with circular modules drawn from the Guaimbe (Philodendron bipinnatifidum) leaves. These clusters symbolize the firm’s three pillars—interiors, landscaping and concept—linked by fine lines that echo natural veins.
The palette balances earthy and neutral tones—anchored in soft beige and graphite—with accents of fresh green and terracotta. This combination conveys the projects’ materiality and the living presence of vegetation. Open-form sans-serif typography enhances lightness and ensures readability across every application.
Delicate clusters and lines guide the eye through layouts, highlighting headlines like “We create unique spaces for unforgettable stories” and emphasizing key stages—purpose, essence, volumetry, zoning—organized within a dot grid inspired by botanical maps.
The AM monogram appears as a subtle signature, forging an instant connection between text and image. This flexible visual system adapts to presentations, stationery and digital platforms, ensuring consistency and character across every medium.
ing them to flow effortlessly through financial decisions and progress toward freedom.

CREDIT

  • Agency/Creative: by Lotipa
  • Article Title: Alex Marques Architecture Branding by by Lotipa
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: by LOTIPA / Sinop - Brazil
  • Market Region: South America
  • Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Illustration, Motion Graphics
  • Industry: Construction
  • Keywords: Alex Marques Architecture visual identity botanical branding minimalist geometric design circular cluster graphics AM monogram architecture organic landscaping design visual identity exploration identity portfolio showcase Sinop architectural branding Lotipa Studio botanical design

  • Credits:
    Graphic Design and Illustration: Antoniel Felainne
    Motion Design: Lukas Martins
    Intern Designer: Allex Leandro

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