Matkase is a brand that offers food services, where the company delivers unprepared groceries and recipes to people’s homes to prepare homemade meals or create their own meals.
The owner is a chef who knows how to combine all of the food and bring the idea to create a brand that can help the people to give them all of the food groceries they need without going to the market and deliver the food on the front of the work offices or peoples home.
The brief was based on how to bring the simple and elegant Scandinavian look and identity design to representing the food and use pastel color without saturation to give a more serious look and feel about the whole brand.
Matkase also has a menu with different groceries and ready to use foods and everyone can combine their own food to make the meals for the day, they can get the ready-made meals, groceries for the day and they can order from the menu on Matkase website.
The research about the brand was focused on the healthy brands, healthy lifestyle, and vegetables food preparing food.
The Matkase brand also offers delivery of ready meals that people will choose from their menu.
This brand is designed in a way that gives a visual image and representation of the food and the overall way of working performed by the Markase.
The colors are striking and pastel and each color bring its own emotion, together with simple and strong typography, they bring the brand to a simple design that has the functionality to adapt to any materials.
The symbol of Matkase is the association of cooking through a plate, fork, and spoon which are one of the main elements in cooking.
Visually, the idea of the overall design is to create an image that is associated with the preparation of food with luxurious pastel colors, photographs, and typography to bring matkase to a simple and luxurious design for the presentation of cooked food, without separating Matkase as a brand from the area to which it belongs, which is the delivery of cooked food and the delivery of groceries.
- Agency/Creative: Aleksandar Nofitoski
- Article Title: Aleksandar Nofitoski Creates Matkase Branding and Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Macedonia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Keywords: branding, brand identity, identity design, food branding, branding design. logo , logo design, layout design, visual identity, design