Waba Guayaba Bites Brand and Packaging Design

Guava-based products had become part of the background — same flavors, same packaging, the same predictable experience. Over time, what was once tropical and exciting turned into routine. The category got stuck in a loop, offering consumers what they already knew, instead of inviting them to try something new. But the market was hungry for change.

People were asking for something more daring. Something that felt current, flavorful, and visually striking. They didn’t just want a new snack — they wanted a new way to snack. Something they could connect with. Something that could reflect their own energy and boldness.

That’s when Waba arrived. A new brand with the mission of breaking the mold and rewriting the rules. But Waba didn’t come quietly — it landed in Colombia full of flavor, full of color, and full of attitude. And we gave it the creative power to do just that, building a brand identity that’s anything but conventional.

We started by crafting a name that would spark curiosity — short, catchy, and vibrant. “Waba” feels playful and energetic, like a beat you want to dance to or a flavor you can’t quite describe but instantly love. From there, we built a visual universe packed with rhythm, contrast, and unexpected moves — just like the bites themselves.

The packaging was designed to steal the spotlight from the first second. Loud colors, dynamic layouts, and a personality that says “I’m not here to blend in.” We wanted Waba to stand out on the shelf and stay in people’s minds — like a flavor you didn’t know you needed but can’t forget.

Waba isn’t just a snack.
It’s a moment.
An invitation to break from the ordinary.
A declaration of flavor and fun.
A brand that doesn’t ask for permission — it shows up, takes its place, and owns it.

Fresh look. Loud flavor. This is Waba.