Jumbo X La Solar Limited Edition Packaging
When an iconic brand meets Medellín’s most vibrant festival, the design has to rise to the occasion.
Jumbo, Colombia’s most recognized chocolate bar, launched its special edition for La Solar, and at Aldasbrand, we were in charge of giving this explosive collaboration its full visual attitude.
It was a challenge to translate the festival’s energy into packaging that not only looks good… but feels like part of the experience. And the result is definitely a design that screams flavor, rhythm, and urban culture at first glance.
This isn’t just a limited edition. It’s a brand expression that connects with new audiences, aligns with cultural trends, and shows how strategic branding can amplify the relevance of an already established product.
A chocolate bar you don’t just eat. You live it.
CREDIT
- Agency/Creative: AldasBrand
- Article Title: AldasBrand Infuses Jumbo with Rhythm and Relevance for the La Solar Edition
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Medellín
- Market Region: South America
- Project Deliverables: Art Direction, Illustration, Packaging Design
- Format: Flow-Pack
- Industry: Food/Beverage
- Keywords: limited edition, packaging design
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Credits:
CEO: Dario Rodriguez
Creative Director: Mauro Mendoza
Designer: Carolina Paniagua
Motion Graphics: Simon Howard
