Branding and Packaging (concept) for an Italian brewery. The aim of this meta-project was to study a possible relationship with alchemy, illustration and packaging. The can is not treated as a simple package but is conceived as book page in which an entire story of beer, ufos and stars is written. The inspiration comes from ancient prints found on seventeenth-century books, depicting scenes of alchemical transformation, botanical illustrations and fantastic creatures.
CREDIT
- Agency/Creative: Francesco Paternoster
- Article Title: Alchemy and UFOs Love Beer Concept by Francesco Paternoster
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Market Region: Global
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Format: Can
- Substrate: Metal
- Keywords: WBDS Creative Design Awards 2020/21
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
