Created in the style of traditional Arabic calligraphy, “Al Humoud” traces its roots to its founder, Faisal Al Humoud. The logo is formed by combining the distinctive article “Al”, which is essential to Arabic names along with the letter “H”, which represents the brand. In unison, these elements reflect the founder’s signature while paying homage to the brand’s individuality.

The sophisticated lines of the logo are as dynamic as flame and as fluent as water. The logo is personal, unique, and handmade — hand-drawn only by skilled hands, it reflects the individual approach of the product. The background of the logo – as one of the essential building elements of corporate style, represents both melted chocolate (meaning melted while making) and the dunes of Arabian deserts, which refers to the roots and origin of the brand. The visuals of the corporate style demonstrate the identity of Al Humoud Confectionary chocolate, as a premium status product with an Arabian origin; which gives substantial advantages for penetrating the GCC market. Corporate colours are as fundamental as the logo for the brand’s identity and recognition. The key colour palette is based on wine and copper colours and are organically complemented by their hues. The corporate colour palette forms the image of the brand which harmoniously combines dignity, exclusivity and impeccable quality. The identity of the brand is supported by the corporate background styled as desert dunes. This makes a corporate style complete.