Our client is going to launch Praxi offline courses for junior designers. Their main feature is learning empirically. The client currently only has one digital design course, but there may be others. The course consists of three modules: learning Figma, creating a Landing page, and creating a mobile application. Praxi is your impulse, the power with which, you will overcome internal barriers. A parachute jump in which you are not flying alone.
In ancient Greek, the word praxis (πρᾶξις) meant the actions of free people. Aristotle believed that there are three main types of human activity: theory (thinking), poetry (creativity) and praxis (action). Three types of knowledge corresponded to these types of activity: theoretical, the ultimate goal of which is truth; poetic, the ultimate goal is the production of material objects; and practical, the ultimate goal of which is action.
In addition, philosophers (mainly Marxists) used the term “praxis” in the meaning of “action aimed at changing society.”
Approach: Identity aims to convey multiple meanings. The first is we are your impulse. We say that you are a designer and you are with us, which means that you are not standing on the plane waiting for the jump, but already flying. And you can do it. So we showed it through animation and communication.The second is that all classes consist of 100% practice; therefore, the logo was created according to the principle of constructivism, characterised by rigour, geometricism, laconic forms and monolithic appearance.
Results: As a result, the first stream of the course was filled in the first two weeks of advertising. The message with which we speak at social networks as an advertisement fell clearly into the pain of our target audience. Most of the students dreamed of being designers all their lives, but they didn’t work who they wanted. We have received a lot of positive feedback regarding the teaching of our courses. Students praised our approach to teaching very much, that in the classroom they were engaged only in practice and nothing else but practice.
- Agency/Creative: Axen Bureau
- Article Title: Akson Bereau Create Identity and Naming for Web Design Courses Programme Praxi
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Identity, Brand Naming, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Education
- Keywords: Branding, identity, design, motion, logo, 3d, naming, tone of voice, brand system, graphic design