Akorner set out to create a cozy and inviting bookstore, embracing a visual identity that beautifully embodied its name, “A corner.”

In a world that’s constantly buzzing with activity, Akorner recognized the importance of offering a peaceful and personal haven. The bookstore aimed to provide an experience where people could unwind, dive into books, and savor a drink. To express this concept, Akorner decided to break away from the traditional approach typically associated with book-related brands.

The logo and overall identity were designed around the idea of a corner, taking inspiration from street signs and wayfinding markers. This approach was all about catching the eye and gently guiding individuals to a calm haven in a refreshingly unconventional way. While it may seem a bit bold compared to the usual design, this touch of reverse psychology instantly piques the viewer’s curiosity. To stay connected to the heart of their product – books – a grid layout and system were created, drawing inspiration from the shape of bookshelves. For fonts, we chose ones that remind people of the view of a well-stocked bookshelf and the typography found inside books. The headings are confident and bold, while the subtitles and body text have a warm, human touch. Additionally, we designed a delightful typographic pattern inspired by the way books are neatly arranged on a shelf. When it came to photography, we added a touch of nostalgia with half-tone effects, mirroring the texture often found in the pages of cherished old books.

All design elements harmoniously followed the rules of the corner, resulting in a vibrant, inviting, and truly unique brand identity. It’s an open invitation for people to discover a tranquil corner of the world amidst life’s hustle and bustle.